I have 2 quick questions please!

How do you get initial Facebook follows for social proof and how many do you want before running ads ideally minimum? Cause you likely have a higher % turnover if you have a specific Facebook page relating to the item rather than a general Facebook page where you test through and sell different items. Lastly, when testing do you always run these ads from a post you made on the Facebook page? Or do you just make the ads and test them and then post the winner and run that as an ad?

submitted by /u/signo1s
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