I'm the founder of a popular dropshipping platform (like Oberlo) called Nimble that's currently used by thousands of users. Nimble has processed millions of orders on AliExpress to date, and as you might have guessed, we have enough data to know what works, and what doesn't.
4 months ago, I had this idea… I wanted to see if there are any common patterns or strategies shared by our top-performing users (people doing 6-7 figures/month in revenue). I wanted to know if they are doing anything differently in comparison to our "less fortunate" users (people doing 0-$100/month in revenue).
I thought it would be a fun project over the weekend… but I kept digging deeper to ensure my research is accurate. What initially started as a small project turned into a 4-month analysis of over 1.5 million different orders that generated over $100 million in revenue.
Here's what I found:
The short story…
Single product store > general product store in most cases. Matter of fact, out of the 1.5 million sample, a single product made up almost 5% of the total order volume. It was a niche product.
The SINGLE most important thing when dropshipping is the product page. While newbies were trying to imitate famous brands with vague, short descriptions, our top-sellers were quietly making a killing with carefully structured product pages for each product they sold.
Each product page was carefully designed to look like a brand of its own, with the single purpose of selling a single product only (and not the entire store).
The long story…
I summarized my results in 4 different videos, around 10 minutes each, where I explained the common approach among top-performers, how top-performers were creating their landing pages, what kind of products the top-performers were usually selling, and what the top-performers usually wrote on their landing pages… and the list goes on.
It was ALL about the top-performers. The information was essentially useless to newbies. Those 4 training videos were intended to educate the majority of dropshippers that are JUST starting out, that have never bought paid traffic and are just starting their first store. I wanted to show them what other successful dropshippers were doing and how they can apply the same principles into their own business.
After re-watching the videos with my colleagues, we concluded that this training series would only be useful to our top users. It wasn't actionable enough for the vast majority of dropshippers.
So I went back to the drawing board. The biggest mistake is working on this in silence, so right now I'm trying a different approach. I'm doing the opposite of a "work in silence" approach.
I'm just about to re-shoot the videos and expect them to be finished in a week or two, the goal is creating a free training that will help as many dropshippers as possible, no matter if they are just starting out or are looking to scale things up.
Here's where I need your help, I created a quick survey where you can tell me the top two questions about dropshipping you currently have that MUST be covered in the training.
You can participate in this small survey (one question) by scrolling down to the comments for the Typeform survey.
It's really important that we get this right, the training will be based around the responses in the survey, so the more participants, the better.
So make sure to participate in the survey linked in the comments below if you're interested in this video series!
If you read this far, thank you so much for taking your time, and let me know below if you have any questions!