I’ve been working on a site for a friend and would love feedback.
They get a good amount of business on the site via an extended network. We just started paid marketing via Facebook, and conversion via this channel has been a problem. Lots of product views, few conversions. Biggest drop off is from product view to A2C.
If you have time, would love an opinion/assessment of why you think this is. My two hypothesis are 1) product selection and 2) no social proof.
[Public Coverings Face Masks](www.publiccoverings.com)