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Decided to donate 100% of profits this month and sales are lagging!

September is Childhood Cancer Awareness month and so I am donating 100% of profits to a local children's hospital. I thought this would drive sales but it's actually hurting them…. My ad spend is about the same (almost $0) and at this point last month I was doing 3x the revenue (this is after removing items sold to family and friends)

Not sure what I am doing wrong. I am promoting mainly on instagram. I will say, I priced my clothing to be able to discount it…. I wonder if I just need to offer discounts as well. I was offering discounts in August.

Any thoughts on ways I can drive sales? As a cancer survivor this is an important month for me and it sucks only raising a small amount.

Any tips on my site is greatly appreciated!

www.cascadeclothingco.com

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