Our company has been wholesaling clothing since 2001 but more recently entered the B2C space because of the pandemic.
Would you advise that we separate our products into two or three very different websites considering the stark contract in our wholesale catalog? I feel like the extremely diverse product categories don't help create synergy between the products and I'm not sure if there is any adverse effect related to that. LINK
For example, we specialize in Tie Dye Beach Clothing, Ankara (African) Fashion, and a sustainable clothing line which I imagine all have different end users (small overlap) .