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Sustainable for the Long Term: 7 Ways to Stay True to Your Values—and Meet Customer Expectations

Illustration of a person opening a recycled box and symbols of nature are floating outOur research shows that customers say they care about sustainable and ethical consumption—but once price or shipping times factor into buying decisions, those good intentions can start to crumble. How can brands act as role models for sustainability and turn good-intentioned browsers into buyers?

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