Firstly, I love this sub! You guys are always so helpful and kind. I am hoping for some insight or hear from your experiences on the matter.
I have been selling sneakers across all the major platforms for a little over 6 months now. I have recently moved into clothing as well. I have created separate stores while keeping the brand similar across the stores (SabrinaSneakers and ShopSabrina).
Has there been any research or studies done on whether or not you should combine two categories like that? Should I continue to build the two separately, or should I combine them both under one umbrella and account?
Thank you guys!