Help My Dumb Ass Calculate Ecommerce Metrics

Hey guys. I suck with numbers big time. Using this online calculator , help me make sense of how do I go about this.

Background: I'm doing direct response marketing, evergreen products, branded store, and my goal is to convert cold traffic directly into buying customers. Let's go with Average everything – avg CTR, avg Conversion Rate, avg everything. I don't have my own numbers to crunch yet with this store/products, so I just want to learn how to go about this systematically. Let's say I source my products at 22$ and sell for 89.99$

Thanks in advance.

submitted by /u/AriAzran
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