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How do sites like unidays create discount codes?

How does a site like Unidays work? They create student discount codes for their members for affiliated sites.

But because its exclusively for university students, the codes need to be unique for each member, rather than generic. so literally they must create 2 million unique codes for each retailer. how would that integrate with the retailer?

submitted by /u/IfUDisagreeURWrong
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