Store Development Checklist. Is your store ready for marketing?

Store Development Checklist. Is Your Store Ready for Marketing?

This is the store development checklist I use for my clients. No Paid apps to start and some just basic optimization is more than enough for a 2% + Conversion rate.

  • 6 Seconds – Website should load in less than 6 seconds

  • Important Pages – Privacy Page, terms and condition page, shipping and refund policy page, order tracking page, about us page, and contact us page

  • Main Navigation – Navigation should contain the most important link.

  • The footer should have the about us info and some more info/links

  • Add a Favicon

  • Banner Image – You have 2 1/2 seconds to let the customer know who you are, what you do, how to contact you, and how to move to the next step. Your navigation + banner should convey these messages to your customer within 2 1/2 seconds.

  • Better Home Page design – Although this is not something very important. I would still recommend you to design the homepage to make it look more attractive.

  • Product Description – This is where you convince your potential customers to buy from you. Spend 15 minutes to write your product description. Add as much info about the product as possible (include features, specs, package includes, how to use etc..). If you also want me to write a post about the product description writing checklist. Comment "PD" below.

  • Product page – Add Trust factors (Reviews) and a secure payment image below the ATC button.

  • Product Page – Add Scarcity to make the customers buy (not mandatory).

  • Product Page – Always setup Upsell/Cross-sell.

  • Optimized Checkout Funnel. Add your logo and use colors that go with your store branding.

  • Add offers/discounts to increase sales. I recommend having compared price discounts in the product page and offering an additional discount while upselling.

  • Add popups or templates to capture customer email address (Email Marketing is still the King). This is a must if you have a niche or one product store.

If you Like to get an in-depth review of your store. Feel free to reach out. If you have any questions. Comment it below.

Happy Selling Everyone 🙂

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