I have an Etsy shop and a Wix ecommerce website. I'm not getting much traffic on my Wix site. Most of my business comes from Etsy. I keep seeing posts that people are moving to/adding Shopify due to Etsy changes. Would there be any benefit in also opening a Shopify store in addition to my web site? Or would I be better off focusing on optimizing my web site? Is the reason sellers are choosing Shopify because of the ease of setting up an ecommerce site instead of another platform?
Another deciding factor is that bulk editing platforms like Vela and PiDrive don't support Wix at this point. But they do support Shopify and Etsy. I don't plan on shutting down my Etsy site at this point, I'm just wanting to diversify and not have all my eggs in one basket.
Any advice is very much appreciated.