Opinions on the FUTURE of e-commerce!

I am a computer science student who has a passion for e-commerce and i am thinking of specialising in developing e-commerce websites. I want to get really good at making custom shopify stores. (i love shopify but HATE the themes)

However, one thing is holding me back from investing all my time in to e-commerce web development: Amazon.

I’m thinking in the future (10 years from now) amazon will completely dominate e-commerce. I know brands are powerful but amazon seems to adapt and move in ways to kill all competition. Who knows what their market share will be in 10 years.

I don’t want to specialise in e-commerce web development for it to die out in 10-20 years due to amazon domination.

What are your thoughts on this?

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