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How do you deal with international customs when running a giveaway?

We've been doing a weekly giveaway on our Instagram page and have gotten some international entries. We don't ship outside of the US because of the high customs for our low price products, but I'm curious if we and/or the winner would be responsible for paying customs for winning a contest we run?

It's only a $20-$25 value product, but technically it's $0 and should be taxed on the zero price, right? Is there some way to legally/ethically avoid having the winner have to pay customs to receive their prize?

Most of these would be going to Canada in case that matters.

submitted by /u/mvg85
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