Margins in Europe due to VAT

I’m talking to a supplier and planning on ordering 300 units of a product, so I need to understand how VAT works.

For those of you that do e-commerce in Europe (to their own country) how do you price your products knowing that almost 20% will automatically be lost due to VAT? And what is the ROAS you get? I’m guessing that if you price your product 4x what you got it from, due to VAT you would need a 2 ROAS to be breaking even right? But a 2 roas should never be breakeven imo…

submitted by /u/anon_mike
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