I sell a high-ticket electronics product on Shopify. I've been testing Facebook ads at $15 a day. I now average 3-5 sales a week. I see a lot of people suggesting to spend $150 a day minimum. I'm a little worried about scaling my ads if the product I sell isn't proven. What parameters/data should I be looking at that proves my product is worthy? Even though I am passionate about my store, feelings don't necessarily translate over into business exactly the same. Need more research.
I definitely plan on retargeting warm audience with enough data, but like I said it's only been a week for me at $15 so slowly collecting that data. Open to your suggestions, advice, anything honestly. Thank you and good luck to you all in Q4.