Has their ever been studies done on number of abandon carts when using real time shipping rates vs flat rates? Currently I use REAL TIME rates and the only way to see rates is for an item to be added to the cart.
If was to use FLAT RATES, I could just list these rates on the site for customers prior to ordering. Just say Ground is $10 or 3 Day Express is $15. Whatever.
I just wonder with REAL TIME RATES if customers add the item to their cart and are shocked by unexpected shipping rates? Most businesses us REAL TIME RATES it seems. I didn't know if this was a known tradeoff?