Curating Your Customers

Why would you stop selling on your website when direct-to-consumer is all the rage? That is exactly what I will be discussing today with my guest, Dafina Smith of Listen in as Dafina shares how her products are promoted, how she got started in the eCommerce world, and more.

You'll learn:

  • Why Dafina decided to stop selling directly to the customer
  • How she found salons to sell to
  • How she got started in eCommerce

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of and Dafina Smith of

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