Hi guys, I've just created my store on Shopify and started thinking about marketing. I've quite a lot of experience in Google and Facebook Ads, but I would like to know your opinion regarding other tools as well.
My friend has recommended me using email marketing and I've read some posts that said text messages work for them as well.
What is your opinion regarding email and text message marketing? Does it actually work? Do you have any good software suggestions as well?