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How do you decide which products to add to your product range?

Sometimes it is almost impossible to tell which products will become best sellers and which will stay remain on the shelves forever. I have seen clothing items on different e-com sites (which I liked before) that I wouldn't wear even if I was paid for it, but the companies seem to be doing well (judging from Companies House filings).

Out of curiosity, how do you decide which products to launch and add to your existing range? Do you make renders and do tests beforehand, trust your gut feeling, do in-depth research, follow trends newsletters and blogs or do something else?

submitted by /u/NightRail3748
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