Is there a clear advantage to building a social media following prior to website launch?

My business partner and I are having a debate on whether to focus on building a social media following prior to our website launch on the 1st of January or not.

My argument is that building a following and then channeling them towards our website will put us a couple steps ahead.

My partner argues that we cannot build a following on a company that has no product to sell yet, considering the goal of social media would be to convert sales.

What do you all think?

submitted by /u/smiling_melon
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