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Need help getting started on social and retargeting.

We’ve gotten our google ads to a 15-20x return on ad spend. Our next goal is social and retargeting campaigns. Does anyone have a good guide or recommended reading to get me started on the right track? Social media isn’t something that has ever come naturally to me. And my retargeting campaigns are non existent.

Thanks in advance!

submitted by /u/underwhelmingolive
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