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Funnel analysis: 130 Visits, 50 Click Product, 3 Carts, 0 Sales

Hey guys

I'm new to ecommerce. I ran my first campaign and spent $40. That's actually already over budget when comparing to what I have planned in my unit economics.

What I want to do before spending more (basically amplifying the problem) is find the solution to conversion. I'm not really sure which stage of the funnel I should work on.

Should be working on retargetting, cart recovery, follow-up email?

Not really sure what to do….

P.S. We got our first sale few days ago….

My site is: www.natureaquarium.ca

submitted by /u/mikehookipa
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