I'm new to ecommerce. I ran my first campaign and spent $40. That's actually already over budget when comparing to what I have planned in my unit economics.
What I want to do before spending more (basically amplifying the problem) is find the solution to conversion. I'm not really sure which stage of the funnel I should work on.
Should be working on retargetting, cart recovery, follow-up email?
Not really sure what to do….
P.S. We got our first sale few days ago….
My site is: www.natureaquarium.ca