If the content that I make on a topic to bring people into my funnel is more entertainment-focused rather than information focused, but the products that I’m selling are information-focused explicitly for meeting a need through providing info, should I expect my conversion rates to be much lower?

Or, would the entertainment factor just serve to keep my target audience hooked, and making the content more shareable?

I'm great at story-telling and editing but I'm worried that if I lean in too much into the entertainment factor, despite potential large viewership, I might be turning away a target audience more focused on the specific need that I'm meeting through products. This means that if I get 5x viewership, but I'm converting 10x less than when I'm being less entertainment & story-line focused, then it's not really worth it.

submitted by /u/Weeeyerd
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