What can I do to improve?? Help!

What am I doing wrong? Help!!

Store: PetCave

I have launched this store about 2 weeks ago. I tried my first ad on Facebook it didn’t do really well and I only got 2 sales. I have then decided to choose another product that looks similar to my original one but with a “wow” factor. I created a video and a picture ad for the new product and I’ve been getting good amount of impressions, about 200 clicks, all my CPC is under $1, average video playtime is 7 seconds. However, all these good numbers and still no sales?? Please let me know what I can improve/do to start seeing more sales. I’m really close to just closing the store since I’m down quite a bit on advertising costs.

submitted by /u/fisherig
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