I've noticed that a lot of ecommerce companies sell either retail or wholesale, but not both. If one has the capabilities to do both, are there any significant reasons to not target both business lines?
The only one I can think of is that some wholesale customers (i.e. retailers in their own right) may be wary of purchasing from a company that also sells retail, since they're buying from a competitor. In reality, is this a real risk or a real reason to not do both?
Can't think of any other reasons a company, if its goal is to maximize revenue, wouldn't do both.