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Call me crazy but should I do… direct mail marketing?

Like actual, physical mail.

I'm running a store where a majority of our Facebook conversions are from people 65+, and I have a (maybe wild) theory that I could make a compelling sales pitch via a direct mail postcard.

Have any of you tried this method before, and if so how did it go? Did you use any tool to get a list of mailing addresses based on target audience?

submitted by /u/swibbles
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