I have a client who only wants me to report on purchases made via click attribution (28 days) but not view attribution on Facebook ads.
The reason for this is that data doesnt match up with GA and they dont value a view as the leading cause of a purchase.
The trouble is most of my conversions are via view so only looking at click would make the campaign look unprofitable. (About 26% via click).
What results are others seeing?
Despite optimising for click attribution im struggling to get this figure up.
Thanks in advance!