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FB: What’s the point of optimizing for page view and add to cart. Why not just go straight for conversions.

Hey guys

New to FB ads here.

I set my adgroup with the objective of add to cart. However, wouldn't I just set it to try to get purchase conversions?

I'm just trying to learn. Should I set campaigns for all 3 objectives: page view, add to cart, and purchase?

submitted by /u/mikehookipa
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