New clothing brand

Hi, Just wondering if I could get some advice from you guys, I’m a graphic designer full time but in lockdown wanted to start something for myself on the side with something I’m interested in also and I launched my clothing brand the other week, I’ve managed to about double my Instagram following up from 70ish and getting a few visitors to my website but not many are actually buying products, Not sure if just need to be patient, keep trying to grow a following and it will come or if there is more I need to do My site is

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