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Help with customizable product and upsell

I'm doing some product research and discovered a niche product and a spin I can do to it to make it unique is customization. But my question is how I can do this the best.

My strategy is to build landing pages to the different versions of the product and target the different long tail keywords with and also shopping ads. My question is if I should advertise the customization option on the landing page or as a up sell. The niche without customization has a lot of opportunity in itself, but I belive that customization will be my differentiator in the market. I'm just afraid to confuse the user with too many options…

All inputs is appreciated! 😃

submitted by /u/alexid95
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