AR / 3D Model on product page

I'm looking to add a 3D model to my page, which is built on Shopify, where you can click and drag to rotate the product, like the 4th image on this page. Does anyone have experience with this? I'm an experienced photographer, but can't figure out if this is something I can pull off myself.

Is it just multiple images in different angles? How much additional 3D modeling is it / other work? Is there a good software for this? Any information on this process is much appreciated. Thanks!

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