Having Trouble Converting on Web Despite 30% CTR from Home

Here's the link to my site:

We sell just 1 item, which is a cat shaped taco holder. We just launched (2-3 weeks) and are getting traction on Amazon, gift guides, etc.

I'm driving paid social to the site.

We get 30% clicking through to the product detail page and then everyone drops off. I'm not sure why people aren't converting. Our paid social CTR is about 4-7% depending on the ad.

submitted by /u/lurkern1nja
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