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How can I increase traffic on my website?

Hi everyone

I've launched my first website a couple of months ago and it's not really getting much traffic.

I've tried Facebook and Instagram ads but it doesn't perform so well, didn't get any sales from it.

The only sales I've had are from people that I know.

Would you have any tips on how to generate more traffic and conversions?

Any feedback on my website is also much appreciated. www.outbreak19apparel.com

Main target are the USA and France.

Many thanks,

Léa

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