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Must I sacrifice branding aesthetics for conversions?

I'm interested in the benefits ofconversion-focused Shopify themes like Booster, eCom Turbo, and Shoptimized, but their store demos are rather tacky-looking with the flashing texts and garish font type/colors. I want to create a website with a higher-end brand feel but I want utilize some conversion-boosting features. Has anyone had any success balancing conversion and branding using one of these or similar themes?

submitted by /u/pistachio2020
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