I recently started a website and I am running ads on FB and Google. In my Facebook campaign I haven not received any conversion and my ads were burning through money. One of the campaigns was only served to 1000 people with 20 clicks, which I thought was pretty poor to start with – but my biggest issue is this costs me 25 GBP.
Is it normal when starting to have a stupidly high CPM like that? Does it get better? Any idea of how to get more out of Facebook ads?