Challenges with Facebook Ads Targeting Conversions

I recently started a website and I am running ads on FB and Google. In my Facebook campaign I haven not received any conversion and my ads were burning through money. One of the campaigns was only served to 1000 people with 20 clicks, which I thought was pretty poor to start with – but my biggest issue is this costs me 25 GBP.

Is it normal when starting to have a stupidly high CPM like that? Does it get better? Any idea of how to get more out of Facebook ads?

submitted by /u/a_w08
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