Has Anyone Had Success With Google Ads and E-Commerce Sites?

Has anyone had any real success with running google ads for promoting an e-commerce site. Last month I had a decent return for an ad that I ran and this month I am running the same ad with the same keywords the only thing I changed was the promotional landing page url that the ad is promoting. Google gave me an optimization score of 100% and I am getting far less clicks. Not sure how to optimize the ad or what I am doing wrong?

submitted by /u/Mistress_Zoe
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