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How to promote multi SKU store?

Hey guys, I have recently created my own e-commerce and I find it difficult to promote my website. I tried running FB ads to drive some traffic to my website but it is not performing.

I suspect it might be the target audience is not relevant to the site.

Anyways, would you all mind providing me some tips in creating my ads creative to promote my website? My business model is basically I source all the good products (baby,women, men, children etc) and sell it in my platform where I wish my website is more like a one stop centre for original premium and quality goods.

This is my [website](www.jumpandclap.com)

www.jumpandclap.com

Thanks in advance!

submitted by /u/marketingSBD
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