Growing a Niche Product into an 8 Figure Business

Colby Bauer, cofounded Thread Wallets with wife McKenzie.

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business. In this episode of Shopify Masters, we chat with Colby on the importance of hiring, rebounding from failures, and word of mouth.


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