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Points and rewards

Hi all, I am hoping to introduce rewards points on my site as my next big customer experience development. My aims are to a) create more repeat customers b) encourage my existing repeat customers to spend more c) increase my average order value.
If you have implemented points / rewards, how successful has it been for your site in terms of the above goals? What have you learned from it that might be useful for me to know? Is there anything you would do differently if you were starting a points scheme again? Thanks in advance for any help

submitted by /u/scuppered_polaris
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