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Google Display Ads – Only 5% of Clicks Leading to Sessions

Is this normal? Any recommendations on what to do?

I started a display campaign with Google this weekend to drive sales. Of the clicks the campaign recorded only 5% actually led to sessions on my website. I have other marketing activities running which do not have any type of discrepancy so do not think it's a tracking issue.

Has anyone else had an experience like this? What did you do?

submitted by /u/a_w08
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