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How do you currently measure the quality of the traffic you’re driving to your eCommerce website?

Interested in companies that have their own products, no drop shipping.

When you're driving traffic via paid Ads, Facebook, Instagram etc. how do you currently measure the quality of the traffic you're driving?

Email Sign ups?

Purchases?

Target Demographics?

Really interested to know how people are measuring this.

submitted by /u/datatenzing
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