Checkout Initiated without Purchases

Hello I'm new here i have some questions i need your help.

I have been testing a product that I think is a winner for seven days,

I have a 'add to cart' addition, initiate checkout , no sales these are the stats from my ads, Please help

example: (30 click on link – 9 add to cart – 7 initiate checkout no sales)

(37 click on link 6 add to cart – 5 initiate checkout no sales )

this is my store:

submitted by /u/Ryan-Johnson
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