How is my strategy for starting up?

eCommerce is the way to go. And I'd like to be part of it.

Right now, I have a product in mind that I think would be great.

  • It's consumable.
  • Solves a problem.
  • Margins are good.
  • And is light weighted to ship.
  • Doesn't seem too competitive since it's not very well known, but it also means less people are aware of it/don't care about it.

Here's my strategy:

  1. Build a solid single page sales/landing page with product mockup (probably going to do woocommerce/wp since it's cheaper to maintain and at this point, I'm not mass scaling).
  2. Order a small quantity batch from a manufacture (private label) ~ willing to spend $1000
  3. Run Google ads to product page (seems to be the best medium. Amazon also works but I like to control the entire buying process). Budget: $3000.
  4. Fulfill in house
  5. If I can sell all of them, I m pretty happy to breakeven. I'll reach out to my customers to get their feedback for version 2.0 of the product. Up until this point, I'm testing the water to see if the idea has teeth.
  6. Once proven, work on creating a social media following + branding. Switch over to shopify.
  7. Push more aggressively with ads.

If this fails, I'll keep the product to myself and use it. I already like it so it's not a big deal. And it's small so storage isn't a problem.

How does this roadmap sound?

submitted by /u/frustratedstudent96
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