I work with a large brand and their eCommerce platform offers a really terrible checkout experience.
They're using Magento, and compared to our competitors, we make our prospects jump through multiple hoops just to buy an item. (I'm sure you can make Magento work smoothly)
All of our competitors within 3 clicks are already checked out…
Is there any lightweight ecommerce platform out there that you'd recommend, something super simple even for 1 product that makes checkout a breeze?
My idea is to set something new/better up on a subdomain and if I can prove the checkout process is the bottleneck and boost conversions then we'd consider making heavier changes to our actual website.
Hopefully what I'm saying makes sense.