Just bought an automated store. What do I do next?

Hello all,

I recently purchased an automated Shopify store that caters to the pet toys/supplies niche. I am not sure what steps to take next. I am assuming I will have to establish a social media presence. Am I better off hiring a social media manager or doing the work myself? Should I hire a writer for SEO purposes?

What steps should I take to have a fully functional profitable store?

Thanks so much