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Black Friday Cyber Monday 2020: An Analysis of Over $5.1 Billion in Sales

Black Friday and Cyber Monday data—and the trends shaping the future of commerce

We knew Black Friday Cyber Monday would be different this year, but different how? Every BFCM, we follow our merchants’ online sales in real-time. This year, we wanted to see exactly how COVID-19 accelerated broader trends in commerce.

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