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Feedback on new eco eCommerce store (self-coded)

Hey folks, would love your feedback on a new brand + store I have been working on focussing on eco and fabric gift wrapping. I’ve been testing the water with mixed results and conversion rates lower than other sites I have worked on – wanted to get a second opinion from Reddit and all you lovely people!

The site is https://wrapnatural.co.uk

Is there anything tangible you would change or experiment with to improve conversion? Thankyou for your help!

submitted by /u/DigiNarwhal
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