Question about influencer discount codes

Im new to this ecommerce thing and was confused about influencer marketing If i were to offer an influencer a discount code for 20pc off whichntheyll link in their video and make that the only way they earn 1) do i have to pay them a flat rate for the ad first+commission from the code or theyll only get paid thru the code only 2) how long is the standard validity for such coupon code per ad spot

submitted by /u/faizan4584
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