Authentica has been developing the project for more than five years. The developed project is a B2B solution for online trading while also providing a tool for communications between suppliers and an affiliate network.
According to the russian beauty market research by GfK Russia, the internet channel of cosmetics sales occupies at least 10% of the entire market and it is also the fastest-growing channel — up to 30% per year. Many distributors have made big bets on the Internet channel, enhancing their online presence.
The competition in beauty industry services is extremely high. Today it is not enough for beauty salons to have an extensive assortment and keep track of new products in the market. An established and highly automated system for working with suppliers and inventory of products is also important. This is exactly what Authentica provides through its B2B portal.