My partner and I have been working on our ecommerce brand since October of last year. We launched V1 of our brand in June. Six months later we heard tons of feedback from customers and wanted to redesign the brand to be more aligned with what we were hearing. We launched V2 last week.
Branding and shop design doesn't seem to get a lot of love here on r/ecommerce so just wanted to show a before & after in case anyone here is interested!
Brand V1 (June 2020)
Brand V2 (December 2020)